H&M LAB CAFE
Later in the summer of 2019, the H&M Lab Café opened its doors at the H&M Store directly on Heidelberg's Bismarck square. As a matter of course, its offerings are all about coffee. Countless hands move the coffee from its sustainable cultivation in Ethiopia until its various specialities are finally served to the customers.
The claim and the need underlying this concept are to follow sustainable, social and fair standards in one's own actions while strengthening the feeling of good neighbourhood among people.
To promote this, H&M LAB CAFE gives space for appreciating the personal faces behind the products and making them a part of the local community.
H&M LAB CAFE stands for: Thoughtful consumption, enjoying good products while doing something good - both to your own body and to the people enabling this enjoyment.