In a series of events, the rad°hub offers a room for rethinking mobility and going beyond common definitions and conventions. Small impulse groups are set up to bring together creative people, specialists and developers from all over the world with BMW employees. In order to discuss new visions and innovations which may be possible in the future. Interdisciplinary networking provides the opportunity for creativity and opens up new ways of thinking.
Later on, the ideas and results are presented in a forum as a source of inspiration for developing future products and services.